Be the business your customers find first.

Your next customer is searching right now, on Google and inside an AI answer. Relay's job is to get you named there, turn that into enquiries, bookings and orders, and show you the number every week.

a patient in Gurugram asks

Get a free written audit: how Google and AI introduce your business, and the first three fixes.

In your inbox within two working days, from hello@we-relay.studio. We use your email for this audit and one follow-up, nothing else.

Amazon IndiaGoogle IndiaDigistayCatalysisByzantine FinanceLightspeed

Half of the searches your customers make now end in an answer, not a click.

Half of their searches now end in an answer, not a click.

The businesses named in the answer get the call. The rest were never in the search.

When the answer appears, clicks on the results under it fall from 15% to 8%.

The traffic has not gone to a competitor's site. It has gone into the answer, and the answer names three or four businesses.

Small brands are named in one answer in nine.

Household names, three in four. Mid-sized brands, nearly half. Every step between 11% and 44% is a customer question answered with your name instead of someone else's.

best dermatologist near me
✦AI answer

Three clinics near you are well reviewed for acne and pigmentation:

  1. Dr Mehra Skin Clinic
  2. Lumen Dermatology
  3. your clinic?
51.5%
of real searches now show an AI answer first.
Without an AI answer
15%click a result
With an AI answer on top
8%click a result
share of people who click a normal result: without an AI answer on the page, and with one.
11%
of relevant AI answers name a small brand. Household names: 73%.

Where 100 of your customers go.

Say 100 people search for what you sell this week. Watch where they go.

this week
100 people search for what you sell
AI answer first
52 see an AI answer before any result
results list
48 see the results list
the answer
  1. Dr Mehra Skin Clinic, Sector 29
  2. Lumen Dermatology, Golf Course Road
  3. your clinic?
48 act on the answer. They never click a website.
a result below it
4 click a website below the answer

If your name is in the answer, those 48 are your enquiries. If it is not, they never knew you existed.

Of 100 people who search, 52 see an AI answer first. 48 of those 52 never click a website; they act on the answer, which names three or four businesses. 4 click a result below it. 48 see the results list.

More enquiries, bookings and orders. Here is where each one comes from.

01 of 4

Found

more of the searches your customers make ending on your name.

what they see
yourclinic.inDr Mehra Skin Clinic, Sector 29. Acne, pigmentation, laser.Book a consultation today. Open Mon to Sat, 10 to 7.
your siteYour clinic, named in your own words.The two lines a search result and an AI answer quote first.
You see it as how often you appear and get clicked, and how often AI answers name you.
02 of 4

Chosen

Google and Meta campaigns that reach people already looking for what you sell, with the tracking fixed before a rupee goes in..

cost per enquiry, this week
₹612
tracking fixed Tuesday · budget moved to the campaign that converts
Campaign 29 enquiries
Campaign 32 enquiries
You see it as cost per enquiry, booking or order, every day.
03 of 4

Converted

pages that load fast on a phone and turn a visit into a call, a booking or an order..

Book a consultation
Mon to Sat, 10 to 7. Sector 29.
Enquire on WhatsApp
loads in 1.2 s on a phone
14 enquiries this weeklast week 11
You see it as enquiries, bookings and orders against last week.
04 of 4

Remembered

social and creative that keep customers coming back and bring the people they know..

a customer, six weeks later
Hi, I came in for the acne treatment in August. Can I book my sister in for Saturday?
Of course. Saturday 11 am is free.
the number you chose: patients who come back, and who they bring
You see it as the number you chose, not a follower count.

Not a menu. The audit decides the order. A clinic with broken tracking gets the tracking fixed before campaign money goes in; a hotel whose booking page takes six seconds on a phone gets that fixed before anything else.

What each service includes

Your own dashboard, open any hour.

Everything we do for you lands on one page that is yours: the enquiries that came in this week against last week, what each campaign cost, the work done and what it changed, and what needs your decision. A sample week of it, below.

Dr Mehra Skin Clinic Week of 22 Sep
updated 2 min ago
Enquiries this week
0+3 vs last week
Cost per enquiry
₹612from ₹612
campaign 2, this week. Ad spend goes from your account to Meta directly.
Booked
0of 14 enquiries
each one traced back to the search or campaign that brought it.
Named in AI answers
3 to 5of 7 runs
for the questions your patients ask. A band, never a score. Next run Monday.
Where the 14 came fromthis week
Campaign 2, Meta
9
Google search
3
AI answers
1
WhatsApp, direct
1
This week, as it happened live
    Weekly noteWeek of 22 Sep
    1. Homepage title and description rewritten Tuesday; Search Console re-fetch scheduled for the 30th.
    2. Enquiries this week 14, last week 11. Paid campaign 2 is producing 9 of them at ₹412 each.
    3. All-products page cut from 4.9 MB to 0.6 MB of HTML. Google's field data will show it in about four weeks.
    4. Waiting on you: the landing-page copy for the Diwali offer, in the decisions queue.
    5. Next week: the AI-visibility run, seven repetitions, twenty prompts; the band lands in the dashboard Monday.
    Posted here, on WhatsApp and by email. Approved by Dhruv before it goes out.
    Needs your decision3 open
    • Approve the Diwali landing-page copyby Thu
    • Choose: pause campaign 3 or move its budget to campaign 2by Fri
    • Confirm the three competitor names for the AI-visibility promptsby Mon

    Every Monday a five-line note lands there too, and on WhatsApp and by email. A call whenever you ask.

    What the dashboard shows

    It starts with twenty minutes on your own numbers. Free.

    01

    The call

    Twenty minutes on a screen-share, looking at your own Google search data and ad accounts. The three biggest gaps between you and the customers searching for you, the uncomfortable one first. A one-page proposal the next business day.

    audit call · screen-share20:00
    your Search Console, live
    searchshownclickspos
    best dermatologist gurugram1,240319.2
    acne treatment gurugram8801214.1
    laser hair removal sector 29310223.4
    dr mehra skin clinic260961.1
    the three gaps, as they come up
    costs you todayYour title and description are the template's
    costs you todayTracking counts every enquiry twice
    costs you soonThe booking page takes six seconds on a phone
    a one-page proposal, tomorrow
    02

    Month one

    The full audit, every finding with its source, a plan with owner, effort and expected impact, and the first fixes shipped.

    page 01the audit · sample
    Crawler accessworking
    Title and descriptioncosts you today
    Page weight on a phonecosts you soon
    Product structured dataworking
    Canonicals and sitemapworking
    Enquiry trackingcosts you today
    03

    The plan runs

    SEO and content, campaigns, web, social, creative, in the order that moves your number first.

    this week's work, with a name on every rowweek of 22 Sep · sample
    MonWeekly note posted and sentDhruv
    TueHomepage title and description rewrittenDhruv
    WedTracking fixed: each enquiry counted oncein-house
    ThuCampaign 2 live, budget moved from campaign 3in-house
    04

    You watch it

    The dashboard any hour. A note on WhatsApp every Monday. A call every month, and whenever you ask.

    WhatsApp · Mon 9:02
    Relay · week of 22 Sep
    1. Title and description rewritten Tuesday; re-fetch on the 30th.
    2. Enquiries this week 14, last week 11. Campaign 2 at ₹412 each.
    3. Waiting on you: the Diwali landing-page copy.
    Email · Mon 9:02
    Week of 22 Sep: what changed, and what needs you
    from Relay · to you
    1. Title and description rewritten Tuesday; re-fetch on the 30th.
    2. Enquiries this week 14, last week 11. Campaign 2 at ₹412 each.
    3. Waiting on you: the Diwali landing-page copy.
    Dashboard · weekly notes
    Week of 22 Sepnew
    Week of 15 Sepread
    Week of 8 Sepread

    Monthly in advance. Fifteen days' notice. If the number you named has not moved by the end of month three, month four is free. The price is said once, on the call, after we have seen your site.

    The full process

    What changes for your business.

    Recognition
    best physio at home, Bangalore
    AI answer
    1. Restore Physio, Indiranagar
    2. MoveWell Home Care
    3. your clinic

    Your name in the answer when a customer asks for what you sell, on Google and inside AI answers.

    Customers
    14enquiries this week
    each one traced to its search or campaign

    Enquiries, bookings and orders you can count, each traced to the search or campaign that brought it.

    Queries
    is IVF covered by insurance in India?
    what does one cycle cost in Gurugram?
    your pageAnswered in your words, so the answer quotes you.

    The questions your customers ask, answered on your pages in your own words, so the answer quotes you.

    Rankings
    searchlast Monthis Mon
    best dermatologist near me#7#4
    acne treatment gurugram#12#6
    laser hair removal sector 29#3#3

    The searches that bring buyers, tracked by position every Monday and worked page by page.

    Brand value
    templateHome | Online StoreSecure payment options and seamless shopping.
    your voiceBarefoot Bars. Protein bars with five ingredients, made in Pune.No sugar, no whey. Ships across India in two days.

    The two lines that introduce you everywhere, written in your voice instead of a template's.

    Revenue
    cost per enquiry₹412
    enquiries, this month51
    booked19
    from search and campaigns₹3.8L

    What each enquiry cost and what it brought, in rupees, on one page you can open any hour.

    For any business that wants to be found.

    a clinic owner, whose customer asks
    IVF clinic in Gurugram, cost?
    ✦AI answer
    1. Two clinics named. Yours?
    a homestay owner, whose customer asks
    homestay in Coorg for a family
    ✦AI answer
    1. Three stays named. Yours?
    a D2C founder, whose customer asks
    ayurvedic hair oil that works
    ✦AI answer
    1. Two brands named. Yours?
    a coaching institute owner, whose customer asks
    best CA coaching in Pune
    ✦AI answer
    1. Three institutes named. Yours?
    a showroom owner, whose customer asks
    modular kitchen showroom, Jaipur
    ✦AI answer
    1. Two showrooms named. Yours?
    a software founder, whose customer asks
    billing software for small clinics
    ✦AI answer
    1. Four tools named. Yours?

    Who: Any business whose customers search before they buy. A clinic, a hotel, a D2C brand, a coaching institute, a showroom, a software team with a product and no marketing hire. Size does not decide it. What decides it is that you want more of the people already looking for what you sell to find you, and you want to see that number move.

    Best fit when: you can say what working looks like in a number, someone on your side owns the outcome, and you want the work visible every week rather than reported once a quarter.

    Questions owners ask.

    How soon will I see more enquiries?

    Campaigns produce enquiries in weeks, once tracking is fixed. Search takes months, and anyone who tells you otherwise is describing their ads budget. Your dashboard shows both on their own clocks, from week one.

    How much does it cost?

    The price is said once, on the call, after we have seen your site. Monthly in advance, fifteen days' notice, no minimum term. Ad spend goes from your account to Google and Meta directly; we never route it or mark it up.

    What if it does not work?

    You name the number before we start. If it has not moved by the end of month three, month four is free. And you can give fifteen days' notice at any time.

    Do I need to understand SEO or ads?

    No. The dashboard speaks in enquiries, bookings, orders and rupees. The weekly note is five lines. If you cannot explain a page of the audit to your co-founder, we rewrite the page.

    Who owns the accounts?

    You. Your Google Analytics, your Search Console and your ad accounts stay in your name with owner access from day one. Nothing lives in ours.

    Can I see what you did this week without asking?

    Yes. The work log, what changed and why, and the numbers, any hour. And a written update every week regardless.

    What if we already have an agency?

    Then a month beside them. The findings get measured; the account moves only if the findings prove out.

    Send your website. Get a written audit in two working days.